Rowan Haver
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True Trading Capital

Brand, brand guidelines, and website for a trader-funding firm — a disciplined, credible identity built to stand apart from flashy prop-firm marketing.

Details
Website
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Topics
Branding, Web Design, Web Development
Product overview

True Trading Capital offers structured funding for serious FX, indices, commodities and crypto traders. They needed a brand and site that read as disciplined and credible — not another flashy prop firm.

Brand element 1
Brand element 2
Brand element 3
Brand element 4
Brand element 5
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Visual system in application
Interface at full width

I built the identity and brand guidelines: a confident, minimal system with restrained gradients and clear typography — structure and reliability over hype.

Interface detail 1
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Complete product expression

I designed and developed the site in Webflow around their three-phase funding model, with clear timelines and account tiers so traders understand the path before they sign up.

Testimonial

Ben Riddings

Founder – True Trading Capital

“Understood the vision quickly, guided the direction clearly, and delivered something that feels aligned with where we want the brand to go. Really happy with the final result.”
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Web Developer and Designer
Check My LinkedIn Profilerowan.haver@gmail.com
@2026 Rowan Haver