Selfwork Co
An e-commerce redesign for a Bengaluru wellbeing brand — a Shopify storefront, with custom book graphics, built to sell as well as it serves.
Selfwork Co had strong products and a clear audience, but an outdated store with an incoherent journey that undersold the range. I redesigned the e-commerce experience to match the product quality.
Warm, not clinical: clean layouts and a set of custom graphics built around the books — cover art and illustration that carry the brand across the store. Wellbeing that feels calm and considered while still driving the sale.
I built the store on Shopify across 11 pages, with a streamlined checkout and easier product management. Shipped in four weeks, key pages loading under 2s — conversion rate up 185% and monthly revenue 2.4x the old site.
Dimple Punjaabi
Founder – Selfwork Co
“Helped us launch faster than we thought possible. Understood our online store goals and delivered smooth results. It felt like working with a real partner. I'd recommend them to any eCommerce brand.”
