A full brand and website for a UK accountancy firm serving SMEs and international clients — identity, web design, and Webflow build.

s& Associates launched with 25 years of expertise behind it but no brand and no site. Sally needed a presence as trustworthy and precise as the advice — clear for SME owners, credible for international clients.



I built the identity from scratch: a geometric four-part mark, a calm palette, and clean typography. Professional but approachable — no jargon, generous space, imagery of real business owners.



I designed and developed the site in Webflow, structured around their services — accounting, tax, international compliance, and fractional CFO work — with clear paths for both UK and overseas clients.
