Oil In One

Oil In One had a loyal following for its zero-synthetics haircare, but a store that didn't match the product. They needed a clean, honest site that made browsing and buying effortless.

I carried the brand's anti-hype tone into the design: minimal layouts, clear typography, calm product photography, and graphics that explain the three-step system without the marketing noise.

I built the store on Shopify with Klaviyo email flows, review and subscription apps, and a checkout tuned for mobile — fast, low-maintenance, and easy for the team to run day to day.