Joubijoux

Joubijoux had strong recognition and a loyal customer base, but a dated site that was hard to manage and harder to grow. I rebuilt it as a contemporary, conversion-focused store.

Bold, minimal, quietly iconic — I carried the brand's restraint into the interface: generous space, sharp typography, and product imagery doing the talking.

I built 16 pages on Shopify with a dynamic CMS, optimised for mobile speed and SEO. Shipped in 21 days, pages loading 3x faster than before — average order value up 60% post-launch.