Rowan Haver
↳ All projects 
Deznabi
A CRO-led redesign for a Dubai trading company — a faster, clearer store that converts far harder and scales from 500 to 5,000 SKUs, on Shopify.
Details
Website
Click hereTopics
CRO, Web Design, Web Development
Deznabi Trading had loyal customers and a clear promise, but a cluttered, slow site capped at 500 SKUs — and traffic that wasn't converting. I rebuilt it around the buying journey: quicker to navigate, easier to trust, and built to scale with the catalogue.
Clarity first: a new product structure, refined UX, and CRO-focused flows that make a large range easy to shop and easy to trust.
I redesigned 14 pages on Shopify with a catalogue built for 5,000 SKUs. Shipped in eight weeks — conversions up 325% and first-month revenue up 300%.
Testimonial
Emad Deznabi
Managing Partner – Deznabi Trading
“Moved fast, really understood what we were trying to achieve and the final result exceeded expectations. Everything feels smoother for customers now and we're already seeing better engagement and conversions.”
Results
+325%
Increase in conversions after the redesign
10x
Product capacity, from 500 to 5,000 SKUs
3.1x
More engagement on fashion and electronics categories
@2026 Rowan Haver