Rowan Haver

BluPay

Brand, website, and mobile app design for BluPay — a mobile banking product where people bank and invest from one app.

Details
Topics
Branding, Web Design, App Design, UI/UX Design
Identity system overview

BluPay is a mobile banking app where people spend, save and invest in one place. We built the brand and designed both the marketing site and the app.

Brand element 1
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The website had to build trust fast and explain the product simply — clear typography, calm colour, and screens of the app doing the talking.

Visual system in application
Interface at full width
Interface detail 1
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Brand consistency across mediums

For the app I designed the full experience: onboarding, accounts, payments, and an investing flow that stays approachable for first-time investors.

Interface detail 5
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One consistent system across brand, web and product — considered, trustworthy, and built to scale.

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